Will Chan

Many real estate agents are marketing dabblers. They try something ( put up a website, send out postcards, publicize in the local paper, run a TV or radio spot, send a newsletter, etc ), see it doesn’t work as well as they would like, then move onto something else. They never keep it going, nor do they ever take some time to work out why their selling wasn’t successful. They decide that marketing doesn’t work and throw their hands up in frustration. It may be as easy as typing get real estate leads into Google. Promoting doesn’t have to be that way. Actually the fantastic thing about using direct reply advertising is that with a little elbow grease and patience, you can work out why something isn’t working and work to enhance it. You don’t have to play making a guess games and hope that your new advertising campaign will be the wonder bullet which has your phones ringing off the hook. A / B Split Testing What is testing? Simply put , it’s taking 2 adverts or mailings that are identical in all ways except one and seeing which one gets more prospects to retort. Marketers call this A / B split testing because you have two samples Ad An and Ad B. To check these two ads against one another, all the other conditions must be equal, so if you are utilizing the same mail list of one thousand folks, you’d send Ad A to 5 hundred and Ad B to 500. Many newspapers and magazines also will work with advertisers to run A / B testing. Just ask them if you can provide two advertisements. Half of their circulation will see Ad A while the other half will see Ad B. If your publication will not work with you, you may try running Ad An one week and Ad B the next ( make certain to run the ads on the same days ) for several weeks. Then, measure which adverts get the best response. The fastest and simplest way to run A / B split testing is with pay-per-click advertising. It’ll only take a minute or two to set up a Google Adwords account and start running adverts. You can then try different announcements on the advertisements, different ad copy, and different landing pages ( the pages folk “land on” when they click your ad ). Once you find something that is working, you can try it in your offline advertising. Why Should You Test? Simply put investment return ( ROI ). When you take out an advert or send a mailing, it costs you the same quantity whether one individual or 10 people reply would you not like 10 folk to retort instead of only 1? If you test elements of your adverts and mailshots, you can continuously increase your response numbers so that more folk reply for the same cost. As you start testing, you may learn that what you believe should work doesn’t while what does work may very well surprise you. Just changing a headline can increase your rate of response significantly. By testing, you take a systematic approach to selling which implies you let your target audience tell you what they need instead of supposing you already know. By listening to them and understanding their wishes, desires and motivations, you can make your marketing materials seriously better.http://www.realestateleadsource.com/get_real_estate_leads.html